![]() This color gives a calming effect that would most likely provide assurance to their clients. ![]() ![]() The color blue in the Aviva logo sparks the feeling of authority and security, as well as success. The Aviva logo has three colors namely blue, yellow and green. The company later on announced that they will be using the name Aviva as their worldwide consumer-facing brand, which also appears in the Aviva logo. This was then designed to be quite short and memorable worldwide. Aviva is an invented word derived from the Latin word “viva” which means life. The company originally bears the name CGNU plc but the shareholders started to vote for a name change and in April 2002, the company was then named Aviva plc. It has about 36,000 employees and is headquartered in London, United Kingdom. It is now the market leader in terms of life, pensions, and general insurance in the United Kingdom and has expanded their business in North America, Asia, and Europe. This ranking is measured by their net income and the number of customers, which actually reached 43 million in 21 different countries. It ranked sixth in the list of the world’s largest insurance companies. The company’s main activities are the provision of life and general insurance, fund management services, and long-term savings products. Aviva is a British multinational insurance company created by a merger of Norwich Union and CGU plc, which were two insurance firms in Britain, in the year 2000.
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